Creating jobs and linking with community – a long term plan

On Thursday 1 December, the The Hon Peter Hall MLC, Minister for Higher Education and Skills, Minister responsible for the Teaching Profession handed the keys to a new sustainable house at Selandra Rise in Clyde North to a third year apprentice and cut the ribbon launching MEGT’s Greenhouse project.

The house is one of six affordable homes built under a year-long partnership between MEGT, a not-for-profit organisation and one of Australia’s largest employers of apprentices, Stockland and Porter Davis Homes.

“What could be more fitting to mark the completion of this fantastic affordable housing project
than to be handing the keys to one of the people involved in its construction,” Mr Hall said.

Mr Hall praised the involvement of MEGT, Stockland and Porter Davis Homes, saying the project had resulted in employment for 15 trainees and apprentices in roles as varied as finance, real estate, building and construction.

The project also sets a benchmark for affordable environmental advances in housing construction for the future.

“The Victorian Coalition Government through Skills Victoria provided $100,000 in innovation funding to MEGT to build sustainable and affordable housing and to stimulate ongoing employment within the building and construction industry,” Mr Hall said.

“Each of the houses has been built according to environmental best practice through the use of solar hot water, recycled water for gardens, and the fit-out of smart wiring.

In 2010, MEGT partnered with Stocklands and Porter Davis Homes to pilot a model that would generate employment opportunities for apprentices and trainees. This model needed to be able to be scaled up or down to suit different geographic regions.

Six houses were purchased in Clyde North, Victoria on the Selandra Rise Estate. Learning from the problems of infrastructure and services disconnection faced by some other satellite estates, Stocklands planned the Selandra Rise project with community needs in mind. This was exactly the mindset that was synergistic with MEGT’s plans to create sustainable job opportunities for young people in regions right around Australia.

Fifteen apprentices and trainees have been employed by MEGT and placed with KPMG, Middendorp Electrics, Stocklands and Porter Davis Homes; with more trainees still to be employed for the real estate and financial services businesses connected to the Estate. It is the wide range of skills that makes this project scalable.

Estate building projects cycle tradespeople from house to house. That means only a handful of tradespeople are needed in building a large number of houses. It is when you combine all the industries involved in an estate, that employment for locals becomes sustainable after the houses have been built. While initial apprenticeships and traineeships come from the architects through to analysts, finance organisations and real estate agents, landscapers and the traditional building and construction companies; there are even more opportunities when the Estate is populated by retailers, libraries, sports facilities and schools. The sale of the houses in December 2011 will not therefore be the end of the employment opportunities for the community.

MEGT also assisted one of its apprentices, Michael Belli, in purchasing his first home from the estate.

In December, the project partners will sit down together and talk about the way forward. What were the learnings? What could we do better? Where should we take the model next? It’s important to Australian communities and to the Building and Construction industry that these types of schemes don’t stop with one estate and one region. It’s partnerships that will make them happen.

MEGT would like to acknowledge funding assistance from SkillsVic towards the success of this project.

Innovative building project lands apprentice a house

Minister for Higher Education and Skills Peter Hall will this morning hand the keys to a new sustainable house at Selandra Rise in Clyde North to a third year apprentice who helped build it.

The house is one of six affordable homes built under a year-long partnership between MEGT, a not-for-profit organisation and one of Australia’s largest employers of apprentices, Stockland and Porter Davis Homes.

“What could be more fitting to mark the completion of this fantastic affordable housing project than to be handing the keys to one of the people involved in its construction,” Mr Hall said.

“I congratulate Michael Belli on the purchase of his new home. Michael should feel especially proud to have had a hand in this project and the opportunity to demonstrate the future in affordable sustainable home construction.”

Mr Hall praised the involvement of MEGT, Stockland and Porter Davis Homes, saying the project had resulted in employment for 15 trainees and apprentices in roles as varied as finance, real estate, building and construction.

The project also sets a benchmark for affordable environmental advances in housing construction for the future.

“The Victorian Coalition Government through Skills Victoria provided $100,000 in innovation funding to MEGT to build sustainable and affordable housing and to stimulate ongoing employment within the building and construction industry,” Mr Hall said.

“Each of the houses has been built according to environmental best practice through the use of solar hot water, recycled water for gardens, and the fit-out of smart wiring.

“The Victorian Government continues to support the development of new skills through the Victorian Training Guarantee and it has been a phenomenally successful driver for promoting skills development in Victoria.

“Under the guarantee the Victorian Government has provided subsidised training to record numbers of Victorians to help them acquire the skills they need to secure employment or to improve their current skills base,” Mr Hall said.

MEGT Institute Graduation 2011 (Adelaide)

VET marketing goes national to suit industry

Ignoring blockages from state-focused regulators, MEGT’s television campaign signals an emerging national VET market.

Have you seen the television commercial which ends with the arrival on screen of a blue work van with the yellow letters MEGT blazoned across it? The modestly designed commercial commences with some worried looking characters fretting in the office. Each of the characters is dressed in a white top with one or two words written across it – payroll, paperwork, administration or workers compensation.

To add to the stress on the employer, seated forlornly outside on the footpath, another character enters the scene with the words trainee and apprentice on his shirt.  Phew, the MEGT blue work van arrives and the employer’s troubles evaporate.  Simple message: MEGT takes the worry out of training for employers.

MEGT’s bare-bones commercial is a world apart from the sassy ones shown repeatedly during the one-day cricket season last January by two distance education universities, UNE and USQ.

One commercial featured a trendy young professional in the city linking to her professor via Skype or similar, and the other commercial offered the frustrated young professional the option of distance education as a way to break out of the box he might have built around himself.

The contrast between the MEGT and the universities’ commercials suggests some differences between VET and higher education. For instance, recruitment campaigns for many VET programs such as traineeships and apprenticeships need to be pitched as much at employers as at potential apprentices, while the vast majority of university courses are pitched solely at the prospective individual student.

If the message of the university commercials is to be bold, enrol now and catapult forward your professional career, the message of the MEGT advertisement is far more practical, says CEO David Windridge. “We have one message: MEGT makes apprenticeships, traineeships and training happen.”

The simple metaphor of an MEGT blue van arriving in time to do all the training-related work underlines the point that MEGT makes things happen, no matter what services MEGT provides. Windridge says conveying this single message is vital to his business.

“Because MEGT delivers so many different services it’s hard to actually give a clear message that covers all of those in one hit. We’re a training organisation, a group training organisation and an Australian apprenticeship centre and we’ve got other ancillary services. It is difficult to get that across.”

MEGT is also deliberate in pitching to two different target markets. The television campaign is planned by a media buying organisation and the commercials scheduled and placed to ensure the MEGT message reaches two diverse target audiences at critical times of the day: employers on the one hand, and 17 to 25 year olds on the other.

However, Windridge is aware that 17-25 year olds consume media in totally different ways to employers. “That’s why TV is not the major platform we use for that market. For the younger group we also use social media such as Facebook. We have a very big online presence.”

“TV on its own is not a worthwhile strategy. So the campaign for young people was designed quite differently to the employer campaign. And local area marketing was incorporated into the mix for it to work.”

Another difference between sectors is timing. MEGT needs to get its message across to employers in October when employers are making decisions about apprentices and other staff for the following year; universities want to influence individual customers’ buying decisions in January.

Meanwhile the similarities between these sets of commercials are arguably more significant, including the common attempt to build market share through mass media marketing and the creation of a national brand not bound by the location of the provider’s headquarters, such in Armidale for UNE, Toowoomba for USQ or Ringwood in suburban Melbourne for MEGT.

Windridge says there are two reasons MEGT is running these television commercials, the second of which may surprise. “The first reason is to build our market share. The second is to build market size as we feel a responsibility to promote apprenticeships, traineeships and vocational education in general: the health of this sector affects our livelihoods.”

When Windridge refers to livelihoods, for this not-for-profit organisation this means the livelihoods of its staff located a long way from Ringwood. “We’ve got 67 offices, 900 staff and we deliver services in every state in Australia, and we certainly see ourselves as a national provider.”

Besides looking after the welfare of his staff, Windridge is passionate about the need for VET providers to think about the national market, because industry is national in its outlook.
“A VET provider can still legitimately choose to be purely local and that’s still a valid proposition, but if you want to grow the business then you also have to have a national viewpoint as well.

“We look at VET as a national product and sometimes in the world of state regulations, or state interpretations of federal regulation, it is hard to actually justify that as a national product. But I think VET has to be national in its approach because industry is national. If VET is going to meet the needs of industry, and that’s what VET’s fundamentally about, then VET also has to take a national approach.”

Windridge believes that if a training provider is interested in taking a long-term view of the world “then they have to look at some type of advertising strategy over a period of time”. He appreciates that “it’s an expensive process” to advertise on television, but says it also provides “opportunities and it’s an important part of having a long-term view as to where your business is going to go”.

Employers like the message that MEGT will “get things to work nationally”, says Windridge. “National employers use MEGT to make things easier when navigating what is ostensibly a state-based education system delivering nationally recognised qualifications.” This is MEGT’s sub-text: MEGT works nationally despite any hurdles put in its way or in the way of employers.

Windridge is not mesmerised by his high own profile commercials and is determined that MEGT have a national and local profile: “Our positioning line is: big enough to support you, small enough to know you.”

And the market will only get bigger, says Windridge. “In the not too distant future increasingly it will be a global approach [to the VET market].

National is almost a stepping stone to global. I don’t know how our regulators are going to cope with that.”

Dr John Mitchell is a Sydney-based researcher and consultant who specialises in VET workforce development and strategic leadership.

Article by:
John Mitchell ‘Inside VET’ column in Campus Review, Monday 31 October 2011

Winner – Apprentice of the Year – Tasmania

Benjamin Standen a 22 year old apprentice at Lebrina Restaurant New Town, Tasmania, is studying his Certificate III Hospitality (Commercial cookery) through the MEGT Institute.

Ben has won the 2011 Tasmanian Training Awards as Apprentice of the Year.

‘When I was 16 years old I became a father, and studying full-time without a reliable income was not an option. This is why I chose to start an apprenticeship in commercial cookery and embraced my passion for food. The fact that I could undertake study through on the job training and assessment with MEGT Institute and work fulltime enabled me to support and fulfill my obligations to my family whilst gaining a qualification. I have not looked back since.’

During his apprenticeship, Ben attended the ‘Chef’s In the City’ program in Melbourne where he realised just how far his apprenticeship could take him. He also attended Symposia of Australian Gastronomy where he learned about the needs and views of others in the workplace and to understand the cultural and religious needs of customers.

In March 2010 Ben was invited to represent MEGT Institute in the Young Chef’s Cookery Competition held at the Taste of the Huon. The competition involved cooking four main course plates for four judges within an hour, using a mystery box of ingredients revealed ten minutes prior to the start of the competition. The tent was hot, the facilities inadequate and the 200 strong crowd daunting. ‘I won 1st place in my division (2nd year apprentice),’ explains Ben,’ impressing the judges and receiving a generous prize from the Huon Agricultural Group. However the knowledge and confidence I gained from the experience far outshone the money I received. Coming back to the Huon Valley where I grew up, seeing family and friends, and showing them what I had achieved and can achieve in my apprenticeship was remarkable.’

Vocational education delivered by MEGT Institute is entirely work-related, so the combination of Ben’s course and his work experience at Lebrina Restaurant has taught him the importance of effective communication as well as food skills.

‘Communication in the workplace is imperative not only to maintain our high standards of quality, consistency and customer service,’ explains Ben, ‘but also to deal with dietary requirements, allergies and intolerances. For example we have had customers enter the restaurant with dangerous allergies to fermented products (vinegar, wine, etc) or intolerance to sodium (highly present in salt) and if all staff are not aware of the conditions, the consequences can be deadly.

‘Two events which have tested my level of self-reliance, resilience, teamwork and communication skills were a Cooking Class and Lunch for Ports Australia and a Degustation Dinner held off site in a customer’s private residence.

‘On the 28th October 2010 Ports Australia commissioned Lebrina Restaurant to conduct a cookery class and serve lunch to 18 of its staff from all over Australia. I was heavily involved in the class, and was required to not only demonstrate my cookery skills in front of the customers but also to discuss the techniques being used. Even though I was nervous, the class was a great success, and some of the Ports Australia group came back to the restaurant the following evening for dinner.

On the 16th April 2011 Lebrina Restaurant held a degustation dinner involving seven courses at a private residence for a client and 15 of their guests. Going into an unknown kitchen at 5pm to serve dinner at 7pm was challenging and stressful. To move seven courses of prepared ingredients, as well as crockery, cutlery, cooking utensils and a myriad of other items to the venue took perfect communication and organisation, and were key to the dinner’s success.

‘Through both the Cookery class and the offsite Degustation dinner I found in myself a level of leadership I did not realise I possessed. The leadership gained through the daily work in my apprenticeship, I will take with me through my entire career, whether it be in Hospitality or otherwise.’

Ben fits in his passion for food with the joy and responsibility of raising his daughter, Kate. ‘Working in an Apprenticeship with on the job training has given me the flexibility to do that,’ he says.

My message to other apprentices, and those interested in an apprenticeship is clear; don’t hold back, work hard everyday both at work and outside of it. If you are passionate about what you want, and work hard everyday to get it, you will. Your apprenticeship can take you there.

Illawarra community recognition

Ian Nicholls has made his mark on the Illawarra community and has achieved local recognition. He has been presented with the Rotary Vocational Service Award

The Award recognises Ian’s commitment to vocational education and training the the community through his co-ordination of the Illawarra Mercury Apprenticeship Drive. The Drive achieved more than 500 placements of locals into jobs. Ian’s role was as the Illawarra Industry Apprenticeship Project Officer.

MEGT is proud of the community involvement of its staff and their dedication to improving employment options for others.

Business links with school

A local business has joined forces with Pakenham Secondary College [and MEGT Group Training] to provide on-the-job training and job opportunities for local students.

Pakenham Secondary College student, Keith Newling, has started a school-based apprenticeship arrangement at Middy’s Pakenham branch, enabling him to comibine his Year II VACaL studies with accredited training and on-the-job experience.

Keith had been working at electrical supplier Middy’s on a casual basis, but was excited about the opportunity to sign up as a school-based apprentice under the pilot scheme.  [MEGT Group Training employs Keith and has placed him with Middy’s.]

“It’s a great opportunity for me to develop new skills and to learn about all aspects of running a business,” Keith said.

Middy’s Pakenham brand manager, Derek Page, said the trial program offered benefits to both local students and the business.

“As a business based in a country town, we like to employ local people,” Mr Page said. “This program gives us the opportunity to support our local students and schools, and get young people involved in meaningful training.”

Middy’s will set up trial placements at its Warragul and Bairnsdale branches following the successful implementation of the Pakenham program.

[Prue Leighton, Industry Employment Consultant with MEGT Group Training has been working closely with the school, Middy’s and students to establish around 10 regional placements for 2012.]

Story courtesy Pakenham Star
Thursday 1 September 2011

Australian Endeavour Executive Award winner, Vivienne Medway says “Hello from the UK”!

Ashley Langdon, Vivienne Medway and David Windridge from MEGT (Australia)

Loughborough College

Radmoor House

“Hello from a sunny Loughborough in the UK. I began my Australian Endeavour Executive Award in London by attending a conference on the implementation of the UK approach to early childhood education called the Early Years Foundation Stage which has many similarities to our Early Years Learning Framework. After London I met up Ashley Langdon & David Windridge ( MEGT ) and Steve Rankin & Gill Heyhoe (Loughborough College).

It has been a fabulous learning opportunity as well as an information exchange with the early childhood students, early childhood centre staff & managers, lecturers, Gill Heyhoe & Steve Rankin( my hosts) &  Jim Mutton (Loughborough College Principal). The weeks here are going so fast!

I went with some of the staff & the new Diploma students to spend a day at Beaumanor Hall for a team building experience using outdoor activities including an obstacle course on high ropes! I volunteered to be chief photographer .Each day has been busy sharing our Early Years Learning Framework either in the class room or out on site at  an early childcare centre. I will be able to show the photos of examples of their natural outdoor learning environments when I return.

The gardens & parklands here a very green with lots of birds & the occasional inquisitive squirrel! I also have the pleasure of watching &  hearing the old steam trains pass by my accommodation daily on the Great Central Railway.I have another 10 days here then I will be visiting Stockholm to learn more about the Swedish outdoor learning environments for young children.

Hope all is going well for the start of term 4 …. watch this space for more photos!

Vivienne J “

We here in Sydney are very proud of your achievements Vivienne, congratulations and looking forward to hear more about your overseas adventure!

Congratulations Maria on your paid internship in a child care centre

Maria Maryaretha from Indonesia,  successfully completed her Diploma of Children’s Services at MEGT Institute (Sydney Campus) in February 2010. Since then Maria has had her OTV (Occupational Training Visa) approved and accepted and is now currently employed full time at the Montessori Academy Childcare Centre as a childcare worker.

Why did you decide to study in Australia?
I love Australia being a cultural country with so many open minded people with a lot of freedom. I am very grateful to be living in such an accepting country with so many opportunities.

How did you hear about MEGT Institute?
I heard from friends that studied at MEGT Melbourne that had such great ideas and specifically I loved that it was a specialist Child care college. Not many places had such a great reputation and also offered children’s services.

What was the best part of your course?
The best part of the course was the interaction with other students. I had the best trainers that were so experienced and had so much knowledge about the industry.

What is the best part of your job?
Interacting with the children is the best part of my job. I love teaching the children things and seeing them start to learn on their own it makes you feel confident you are making a difference and being successful in your industry. I eventually want to open up my own child care centre in Indonesia and bring back all the skills I learnt from MEGT Institute.

What did you learn at MEGT Institute?
MEGT was the classroom environment, the work placement really helps you to understand the theory I learnt in class. The different nationalities in the course made it really fun and helped me improve my English. MEGT assisted me in achieving my goals as they were helpful throughout the process and structured everything. I have already recommended MEGT Institute after my great experience there. All the lessons and theories were so useful and helped me find a full time job, it got me exactly to where I want be. The teachers were fantastic and I was continually updated on regulations and I am extremely confident in knowing that I am a good teacher after all my studies at MEGT Institute.

MEGT Institute showcasing practical skills

National Skills Week is a new initiative; a collaborative approach dedicated to raising the status of practical and vocational learning. It focuses on enabling all Australians to gain a greater understanding of their opportunities, their potential and how they can contribute to a successful, modern economy.
Learning by doing is as important as academic learning and provides many paths to success.

MEGT Institute will be showcasing practical, employable skills through Hospitality activities.

When:
Wednesday October 5th, 2011

Where:
MEGT Institute, Sydney City Campus: Room 1 and 2 Level 4, 70 Riley Street, Sydney 2010

Time:
10am – 2pm

Activities on the day:

• network coffee
• serving food and drink
• flaring bar and wait demonstrations
• learn how to make coffee
• coffee art demonstrations
• fun time with children’s services
• Social Inclusion Policy launch by ACPET.

Everyone welcome!